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The Mad*Pow Flexible Vacation Policy

Will Powley - March 13th 2012


Here is a thought: taking vacation time as you need when you need it, stress and guilt-free. Novel idea isn’t it? I am sure that no one wishes they had less time off.

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A Vacation Is Not A Luxury

An Adweek/Harris Poll shows that only 2 out of 5 people in the United States capitalize on taking vacation.

In an L.A. Times article Jens Pruessner, an associate professor in the departments of psychology, psychiatry, neurology and neurosurgery at McGill University in Montreal says, “A vacation is not a luxury, it’s an investment in your health.”

An article in Psychology Today by Dr. Stephanie Spakis, Ph.D. states “Too much work and too little play can lead to burnout.”

Burnout can feel like as if you are just “going through the motions” as if you were a mouse on a treadmill. You just can’t stop working. This is not good for anyone. Taking a vacation doesn’t sound so bad, huh? What is stopping you then?


Excuses, Excuses

We all know the excuses as to why we don’t take time off: “this project needs me” or “it just isn't the right time” (when is it ever the right time?). But maybe the underlying issue is that we are uncomfortable with the stillness that comes with vacation. Our lives are so structured. We find ourselves caught being a cog in the wheel. The idea of even stepping away from your desk for a breath of fresh air may seem insurmountable.


Are Some of Us Actually Frightened of the V-Word?

Stress is generally an arm’s reach away, even while planning and taking our vacation.

Job security?

During this trying economic climate, the though of taking a personal vacation may feel like certain career suicide. Layoffs are taking place everywhere we turn. The thought of “leaving your desk” may be a terrifying idea.


What will the boss think?

Some might feel that office face time is crucial, hoping that our boss notices you burning the midnight oil. But long hours in the office, coupled with no time off leads to a higher error rate and lower-quality work. The boss should also be capitalizing on the Mad*Pow vacation policy. In an article for Inc., Karen Sumberg, vice president and director of projects and communications at the Center for Work Life Policy suggests that executives and managers must “practice what they preach.” What is good for the goose is good for the gander, right?


Where to go, what to do?

We all dream of our ideal vacation; whether it be a surf excursion to Costa Rica, skiing the powder out west, yoga retreats, or whatever your personal oasis might be. No matter the destination, the actual commitment can be daunting.

But studies have shown that just the thought of time-off, as well as the actual planning is extremely rewarding. We become elated with the idea of checking off stuff that sits in your mental to-do wish list.


Rethinking Our Thinking

Many times the thought of taking time off may be the most stressful part of your job. How about a paradigm shift? Taking time off is only as stressful as you want to make it.

The idea of coming back to a mailbox filled with emails (most of which have been worked out by the time you read them), a full voice-mail box, and general catch-up on projects, work-life, and, most importantly, the lives of our co-workers and providing them with details of your time off may seem stressful to most people.

If you are one of those people who can’t fully disconnect from work while on vacation, then set aside a small window each day to check your email and/or phone messages. Source: Susan Krauss Whitbourne, Ph.D., Psychology Today.

But do get in a vacation habit. Taking blocks of time off is beneficial. It can take a few days to ‘let go’ of work. Once you reach this point of vacation bliss the thoughts of returning to the office begin to creep in. A longer vacation gives you the time to really disconnect and find your vacation rhythm.

If longer vacations are not in the cards, long weekends can be the answer for you. Be it a stay-cation or mini-trips, the options are endless but the result is the same: a perspective change, as well as a multitude of physical and mental health benefits.


Taking Time Off Makes Us More Creative

For creative minds, like us here at Mad*Pow, vacation/time-off is even more important. Psychological distance. Even the most minor psychological distance leads enhanced creativity. Studies suggest that the very idea of psychological distance boosts our imaginativeness, as stated in the article ‘An Easy Way to Increase Creativity’ published on scientificamerican.com.

Even a dud of a vacation is better than not taking one at all. Knowing that we are taking a day off, a long weekend, or a planned destination vacation recharges our batteries and reinvigorates our thinking.

These are some of the reasons behind our policy change.


The Mad*Pow Flexible Vacation Policy

The current U.S. labor laws are perfectly suited to 1960, says University of Minnesota sociologist Phyllis Moen. The 40-hour workweek and 9-to-5 workday were all codified in an era when men went off to an assembly line and women stayed home.

But we are no longer living in the 60s. The work culture has drastically changed. Companies who are competitive in this market have to evolve to suit the needs of today’s workforce.

At Mad*Pow, this means a change in our vacation policy. Vacation time is no longer accrued per calendar year. In its place is a flexible vacation policy that does not limit time-off. In a nutshell, you can take the time you need when you need it, as long as your manager approves the request.

You are empowered to manage your project work as well as your need for time away from the office.

In an article for Forbes magazine, posted on cnn.com, Mark Frame, an associate professor of psychology at Middle Tennessee State University who specializes in workplace psychology, explains that this type of vacation policy "…afford(s) employees a level of control over their own work styles and work pacing,"

Frame goes on to say that those who are committed to their own goals, as well as the goals of the organization find that open policy is “no big deal” because people “regulate their own progress.”

Red Frog, a Southern California creative agency, also practices a similar vacation policy. Joe Reynolds, founder of Red Frog, has seen tremendous results. He writes in an article for Inc. magazine that team members “produce vast amount<s> of quality work” while being “unflinchingly focused and devoted to <their> mission.”

What Red Frog does ask of team members is to make sure the work is getting done and that they are sufficiently covered during their time away.

Mad*Pow asks the same of our staff. Mutual respect.

We pride ourselves on producing top-notch work for our clients. With the new policy implementation this commitment to high standards will remain intact, if not increase.

We all have a life outside the walls of the office. Mad*Pow encourages our staff to take the time they need to live their lives. After all, we only have one.

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The art & science of creating technology that moves you.

Amy Cueva - February 3rd 2012


The journey to a healthier life begins with one step. But it can be a very tiny step, according to Persuasive Design pioneer BJ Fogg. Want arms like Michelle Obama? Do 3 pushups when you get out of bed every morning. Wish you could finish a novel? Write one sentence after you drink your first cup of coffee.

Now, take the science of behavioral change and add it to the massive proliferation of mobile technologies. The result? The power to help people live happier, healthier lives.

What does it take to get people to swap French fries for fresh fruit? How can you motivate someone to take the first baby step toward better health? And once they’ve started, how do you ensure that those new, healthy behaviors “stick?”

  • Make it unforgettable. Anchor the new behavior to an old one, and don’t forget to congratulate them when they’re done, says BJ Fogg.

  • Make it social. MeYouHealth’s Trapper Markelz says to give them simple daily challenges and let them share their accomplishments with friends and family.

  • Make it fun! Dustin DiTommaso, Experience Design Director at Mad*Pow knows that an engaging, rewarding game-playing experience can bridge the gap between people’s intentions and actions.

  • Make it adaptable. It’s easy to support someone who is already motivated to change unhealthy behaviors. But, what about all of those people who aren’t quite there yet? NutriSystem’s Debra Gelman helps design online experiences that support, motivate and inspire people to be healthier no matter what stage they’re in.

  • Make it elegant. Why bother designing an app that nobody wants to use? Josh Clark, Founder of GlobalMoxie, and inventor of the wildly popular C25K (Couch-to-5K) running program; specializes in “designing for touch,” where ergonomics and interfaces are key.

  • Make it efficient: If you’re adding mobile or online self-service functionalities, they’d better be just as easy and save twice as much time than what the customer can do offline. Just ask John Yesko, Director of User Experience at Walgreens.

All of these recommendations – and many more – will be explored, discussed, and expanded on at this year’s Healthcare Experience Design Conference which takes place from March 25th-27th, in the heart of Boston’s Innovation District. Last year’s inaugural conference brought together a wide range of healthcare industry professionals, from entrepreneurs to experience designers with the goal of exploring the role of great design in delivering better healthcare outcomes.

This year’s conference has another stellar speaker lineup, including all of the names mentioned above. BJ Fogg will offer a full one-day preconference Behavioral Change Bootcamp. The main conference will be followed by a full day of hands-on workshops, including one by Dustin DiTommaso on leveraging the motivational dynamics of gameplay to promote behavioral change. The HxD Conference is designed to give attendees real-world skills and strategies that can be taken “home” and implemented immediately. One baby step at a time, of course.

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I can do anything. But I can’t do everything.

Megan Grocki - January 26th 2012


If you know me professionally, you understand that I’ve been balancing two great loves: marketing and experience design. And, like anyone who tries to juggle two careers at the same time, I’ve frequently wished for more time and energy to spend on both.

I’ve burned the midnight oil, risen before dawn, double-booked and juggled meetings, and somehow managed to help Mad*Pow achieve a 35% growth spurt over the past year. Not bad considering the whole economy is in the proverbial toilet.

I’m so proud of the work I’ve done as a Director of Marketing and as an Experience Design Director. It has been a unique opportunity that many people might give a limb for. But the time has come to choose. When I envision myself later in my career I see “DESIGNER” and want to spend as much time working those designerly muscles as possible.

I will miss wearing my marketing hat, but will make sure to pack those brand strategy and communication skills with me for my journey. If there were 48 hours in a day, I’d gladly spend them brainstorming ways to get Mad*Pow the massive media exposure we deserve or creating hilarious viral videos. Unfortunately, I’ve only got 24 and I’m going to spend slightly more than a third of those being a designer.

Which leaves Mad*Pow in need of a new Marketing Director.

So, consider this blog post as a kind of occupational personal ad: Single Marketing Director Position with highly attractive benefits package seeks passionate, nurturing, quirky, extraordinary candidate to knock my socks off.

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