Digital Agency │ Mad*Pow Company

Founded 2000 by:
Will Powley & Amy Cueva

Employees:
50 and growing

Sample Industries:
Technology - Google

Insurance - Aetna

Consumer - Timberland

Software - Intuit

Education - McGraw Hill

Healthcare - McKesson

Hospitality - Starwood

Waste Management - WM

Broadcast - ESPN

Energy - Irving

Core Services:

eBusiness Strategy

Experience Design

Interface Design

Information Architecture

Task Flow Analysis

User Research

Market Research

Competitive Analysis

Usability Consulting

Visual Design

Interactive Media

Copywriting

Front End Development

Application & Portal Development

Press

CIO Article: "12 Ways to Improve the Healthcare User Experience"
Technology is a great way to engage patients in managing their health, but poor design--whether it's a bad interface or an app that doesn't meet patients' needs--often stands in the way. These 12 tips will help designers and developers improve the user experience for patients who want to improve their health.
Boston Ad Club Names Amy Cueva One of Top 100 "Women We Admire"
BOSTON – Amy Cueva, founder and Chief Experience Officer of Mad*Pow has been named one of the Top 100 “Women We Admire” by the Boston Ad Club.
Mad*Pow Welcomes Ciara Taylor to Boston as an Experience Designer
BOSTON – Ciara Taylor brings her skills in gaming and design to the Boston office of Mad*Pow as an Experience Designer, according to Amy Cueva, founder and Chief Experience Officer of the agency.

There’s a reason why Google, ESPN, Monster, and Aetna have chosen us. We understand the value of optimizing a customer’s experience. We know that creating effective digital interactions can differentiate you from competitors.

Whether your objectives are conversion, retention, or simply satisfying user needs, we excel in merging the science of human factors with the art of digital design to achieve business results.

We call it research-inspired design, and we do it every day.

What's Happening
Whether we are announcing another national award for our innovative approach to user experience design or just simply letting you know that we will be hosting the ultimate cocktail party at the next big International industry event, the latest news and events are posted here. Learn More +

Careers
We offer our staff challenging projects with great brands and awesome benefits that include: flex-time, extended company holidays, summer Fridays, health and dental care, profit sharing and a generous retirement account contribution. Learn More +

Charity
While servicing our Industry-Leading client list, we find small amounts of downtime. We choose to volunteer that downtime producing goal oriented and usable experiences for non-profits, in addition to supporting them financially and as volunteers. Learn More +

Clients

Aetna
Autodesk
Brigham & Women's Hospital
Brooks Automation
CBS
Cleveland Clinic
Constant Contact
Demandware
Dweeber
ESPN
Google
Humana
IDEXX
Irving
McGraw Hill

McKesson
Mercer
Monster
MTV
NETC
New England Journal of Medicine
Putnam
PVT Solar
Seaport
Shezoom
Starwood
Timberland
Variety
Waste Management
ZoneAlarm

Insights

Consumer Decisions in a Social World
In a recent issue of the Harvard Business Review that focused on branding, David Edelman articulates how consumers’ engagement with brands is evolving with the proliferation of social media and other digital channels.
The Legend of Miyamoto: How Nintendo Shaped UX
Perhaps the greatest innovation Miyamoto brought to the gaming industry—and by extension, the web—was the popularization of a narrative structure. This may seem pretty silly to think about now—not unlike thinking that the mouse or GUI wasn’t a big deal—but it was pretty revolutionary for its time.
Mad*Pow Boston Harlem Shake