Whether we are annoucing another national award for our innovative approach to user experience design or just simply letting you know that we will be hosting one of our infamous parties at the next big industry event, the latest news and events are posted here.

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Press

Aetna Works with Mad*Pow to Help Members Become Savvy Healthcare Consumers with Award-Winning Videos

May 27, 2013

BOSTON — Aetna recently received an Award of Distinction in the Online Video/Education category from The 2013 Communicator Awards. Aetna was recognized for a series of educational videos that were designed to help members better understand and use their health care benefits.

Boston Ad Club Names Amy Cueva One of Top 100 "Women We Admire"

March 31, 2013

BOSTON – Amy Cueva, founder and Chief Experience Officer of Mad*Pow has been named one of the Top 100 “Women We Admire” by the Boston Ad Club.

CIO Article: "12 Ways to Improve the Healthcare User Experience"

May 2, 2013

Technology is a great way to engage patients in managing their health, but poor design--whether it's a bad interface or an app that doesn't meet patients' needs--often stands in the way. These 12 tips will help designers and developers improve the user experience for patients who want to improve their health.

Mad*Pow Speakers Featured at UXPA Boston Annual Conference

Consumer Decisions in a Social World
In a recent issue of the Harvard Business Review that focused on branding, David Edelman articulates how consumers’ engagement with brands is evolving with the proliferation of social media and other digital channels.
The Legend of Miyamoto: How Nintendo Shaped UX
Perhaps the greatest innovation Miyamoto brought to the gaming industry—and by extension, the web—was the popularization of a narrative structure. This may seem pretty silly to think about now—not unlike thinking that the mouse or GUI wasn’t a big deal—but it was pretty revolutionary for its time.
Mad*Pow Boston Harlem Shake