Whether we are announcing another national award for our innovative approach to user experience design or just simply letting you know that we will be hosting one of our infamous parties at the next big industry event, the latest news and events are posted here.

Big Design Conference

May 31 - June 2
Addison, TX

We all know that eveything is bigger in Texas, so what better place for the the BIG Design Conference to be held! With three days chock full of Design, UX and Strategy techniques, all attendees will take away BIG things from this years conference!

With an impresive list of speakers and presenters, Mad*Powians Dustin DiTommaso & Susan Mercer will be there to represent! Dustin will be talking about Deisgning Behavioral Change Games while Susan will be discussing the importance of Maximizing Your Moderation Game. Two presentations you don't want to miss!

For more information on speakers and conference agenda, please visit the Event Website. See y'all in Texas!

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Insights

Consumer Decisions in a Social World
In a recent issue of the Harvard Business Review that focused on branding, David Edelman articulates how consumers’ engagement with brands is evolving with the proliferation of social media and other digital channels.
The Legend of Miyamoto: How Nintendo Shaped UX
Perhaps the greatest innovation Miyamoto brought to the gaming industry—and by extension, the web—was the popularization of a narrative structure. This may seem pretty silly to think about now—not unlike thinking that the mouse or GUI wasn’t a big deal—but it was pretty revolutionary for its time.
Mad*Pow Boston Harlem Shake