Whether we are announcing another national award for our innovative approach to user experience design or just simply letting you know that we will be hosting one of our infamous parties at the next big industry event, the latest news and events are posted here.

Connecticut UPA

June 21
Manchester, CT

Please Join us at the Connecticut Chapter UPA Event where, Dr. Bill Gribbons, Director of Bentley University's Graduate Human Factors Program will be speaking about, "The Changing Face of Usability and HCI". He will share his perspective on the rapidly evolving fields of usability, HCI and experience design based on his 27 years in the field. In addition, he will share early results from a series of interviews he has conducted with hiring managers around the country as well as highlight the knowledge, skills, and qualities most highly sought after by leading organizations.

For more information on the conference agenda, please visit the Event Website.

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Insights

Consumer Decisions in a Social World
In a recent issue of the Harvard Business Review that focused on branding, David Edelman articulates how consumers’ engagement with brands is evolving with the proliferation of social media and other digital channels.
The Legend of Miyamoto: How Nintendo Shaped UX
Perhaps the greatest innovation Miyamoto brought to the gaming industry—and by extension, the web—was the popularization of a narrative structure. This may seem pretty silly to think about now—not unlike thinking that the mouse or GUI wasn’t a big deal—but it was pretty revolutionary for its time.
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