Whether we are announcing another national award for our innovative approach to user experience design or just simply letting you know that we will be hosting one of our infamous parties at the next big industry event, the latest news and events are posted here.

Games For Health

June 12-14
Boston, MA

The 8th Annual Games for Health Conference is coming to Boston! This year, hundreds of game developers, health professionals, & leading researcher professionals will come together for 3 days of engaging workshops and speaker presentations to discover, brainstorm, and debate how videogame and related technologies can work to improve healthcare.

MadPowian, Dustin DiTommaso will be presenting, "Hotseat; Using game mechanics and social accountability to unseat yourself". Through a combination of simple activity breaks, reminder alerts and social gameplay, Hotseat aims to decrease our attachment to our seats. This is a presentation you don't want to miss!

For more information on speakers and conference agenda, please visit the Event Website. See you there!

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Insights

Consumer Decisions in a Social World
In a recent issue of the Harvard Business Review that focused on branding, David Edelman articulates how consumers’ engagement with brands is evolving with the proliferation of social media and other digital channels.
The Legend of Miyamoto: How Nintendo Shaped UX
Perhaps the greatest innovation Miyamoto brought to the gaming industry—and by extension, the web—was the popularization of a narrative structure. This may seem pretty silly to think about now—not unlike thinking that the mouse or GUI wasn’t a big deal—but it was pretty revolutionary for its time.
Mad*Pow Boston Harlem Shake