Whether we are announcing another national award for our innovative approach to user experience design or just simply letting you know that we will be hosting one of our infamous parties at the next big industry event, the latest news and events are posted here.

Health 2.0 San Francisco

October 7-10
San Francisco, CA

The 2012 Health 2.0 Annual Fall Conference is something you wont want to miss. Having had 6 successful years, this years event is sure to deliver everything one could want! With 3 days dedicated to networking opportunities, speaker presentations, and exploring the latest technology, you’re bound to get involved in health care innovation.

For more information on speakers and conference agenda, please visit the Event Website. See you in the Bay Area!

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Insights

Consumer Decisions in a Social World
In a recent issue of the Harvard Business Review that focused on branding, David Edelman articulates how consumers’ engagement with brands is evolving with the proliferation of social media and other digital channels.
The Legend of Miyamoto: How Nintendo Shaped UX
Perhaps the greatest innovation Miyamoto brought to the gaming industry—and by extension, the web—was the popularization of a narrative structure. This may seem pretty silly to think about now—not unlike thinking that the mouse or GUI wasn’t a big deal—but it was pretty revolutionary for its time.
Mad*Pow Boston Harlem Shake