Whether we are announcing another national award for our innovative approach to user experience design or just simply letting you know that we will be hosting one of our infamous parties at the next big industry event, the latest news and events are posted here.

Interactive Seminar: Beyond Gamification

Beyond Gamification - Architecting Engagement Through Game Design Thinking
November 8
Online

Gamification is the process of applying game design elements to non-game contexts in order to drive user engagement, influence behavior and improve the user experience associated with digital products and services. Over the past year, the practice of gamification has exploded, fueled by marketing hype, media curiosity and spirited debate.

Please join Dustin DiTommaso as he draws from the fundamentals of game psychology and double-tap into the techniques game designers use to motivate, engage and guide players through a game’s lifecycle. In doing so, he will lay out a model for architecting user engagement, directing behavior and satisfying business needs.

Learn more and register >

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Insights

Consumer Decisions in a Social World
In a recent issue of the Harvard Business Review that focused on branding, David Edelman articulates how consumers’ engagement with brands is evolving with the proliferation of social media and other digital channels.
The Legend of Miyamoto: How Nintendo Shaped UX
Perhaps the greatest innovation Miyamoto brought to the gaming industry—and by extension, the web—was the popularization of a narrative structure. This may seem pretty silly to think about now—not unlike thinking that the mouse or GUI wasn’t a big deal—but it was pretty revolutionary for its time.
Mad*Pow Boston Harlem Shake