Whether we are announcing another national award for our innovative approach to user experience design or just simply letting you know that we will be hosting one of our infamous parties at the next big industry event, the latest news and events are posted here.

Mad*Pow Design Slam

June 14-15
Portsmouth, NH

Two things Mad*Pow can’t say “no” to: Lobster and Design. We were super excited to conduct our first company-wide Design Slam where employees had the opportunity to work collaboratively on new product or design ideas that were then judged by their peers.

6 teams came together to brainstorm ideas, sketch solutions, and design and code until they had to present their ideas to the rest of the company. A company-wide vote on the most creative, innovative, intuitive and strategically viable design then determined the team with bragging rights for the next year!

Want to know who won this years Design Slam? Check out the results of our friendly office competition! All pictures and videos from the event can be seen on Facebook and Vimeo!

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Insights

Consumer Decisions in a Social World
In a recent issue of the Harvard Business Review that focused on branding, David Edelman articulates how consumers’ engagement with brands is evolving with the proliferation of social media and other digital channels.
The Legend of Miyamoto: How Nintendo Shaped UX
Perhaps the greatest innovation Miyamoto brought to the gaming industry—and by extension, the web—was the popularization of a narrative structure. This may seem pretty silly to think about now—not unlike thinking that the mouse or GUI wasn’t a big deal—but it was pretty revolutionary for its time.
Mad*Pow Boston Harlem Shake