Whether we are announcing another national award for our innovative approach to user experience design or just simply letting you know that we will be hosting one of our infamous parties at the next big industry event, the latest news and events are posted here.

Mobile Strategy and Planning

August 16
Online

We’ve all heard in various meetings from business and marketing teams to IT leaders and product innovation areas, “we need an App” or maybe, “let’s get this web page mobilized” or some mix of those expressions and more. It’s no secret; the world of mobile is continuing to see adoption accelerate at a blinding pace.

At Mad*Pow, we’ve helped several clients and partners make the right moves in the world of mobile. Please join Jason Loehr as he shares some of his insights to help empower your efforts in mobile. Throughout the discussion, he will set context for the mobile landscape, walk through steps of evaluating your current approach to mobile, highlight best practices for bringing your mobile strategy to life and things to consider for the future.

Learn more and register>

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Insights

Consumer Decisions in a Social World
In a recent issue of the Harvard Business Review that focused on branding, David Edelman articulates how consumers’ engagement with brands is evolving with the proliferation of social media and other digital channels.
5 Steps To Designing A Better Health Care System
The goal of the Healthcare Experience Design Conference (HxD) held in Boston recently was less about dissecting the problems within our existing health care system and more about how we can start solving them. In the keynote address, the U.S. Chief Technology Officer, Todd Park, called on designers to participate in a “self-propelled, open ecosystem of innovation.” As people invested in improving health care through design, we were excited to hear it.
Defining A Social Commerce Strategy
Relying on friends, family and other consumers to gather and share purchase information is fundamental to shopping behavior.