Whether we are announcing another national award for our innovative approach to user experience design or just simply letting you know that we will be hosting one of our infamous parties at the next big industry event, the latest news and events are posted here.

Mayo Clinic Transform Symposium 2012

September 9-11
Rochester, MN

This year, the focus of Transform is to highlight innovative design solutions which “transform” the customer experience and the overall delivery of health care. This 3 day conference will be packed with designers, health professionals and investors eager to dive into hands-on workshops, listen to incredible speaker presentations and have the opportunity to collaborate and network with one another.

Our very own, Dustin DiTommaso will be presenting; “Beyond Gamification: Designing Meaningful Interactions Through Game Design Thinking". You don't want to miss it!

For more information on speakers and conference agenda, please visit the Event Website. See you there!

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Insights

Consumer Decisions in a Social World
In a recent issue of the Harvard Business Review that focused on branding, David Edelman articulates how consumers’ engagement with brands is evolving with the proliferation of social media and other digital channels.
The Legend of Miyamoto: How Nintendo Shaped UX
Perhaps the greatest innovation Miyamoto brought to the gaming industry—and by extension, the web—was the popularization of a narrative structure. This may seem pretty silly to think about now—not unlike thinking that the mouse or GUI wasn’t a big deal—but it was pretty revolutionary for its time.
Mad*Pow Boston Harlem Shake