Whether we are announcing another national award for our innovative approach to user experience design or just simply letting you know that we will be hosting one of our infamous parties at the next big industry event, the latest news and events are posted here.

Rock Health Incubator

June - August, 2012
Boston, MA

Rock Health is a unique incubator program exclusively targeting health startups, with the goal of bringing radical innovation to healthcare. This summer, Rock Health has expanded their program to Boston, and is located on the campus of Harvard Medical School.

Six startup teams are engaged in helping both patients and caregivers track chronic health conditions, and are working with industry professionals to gain the direction and advice to better position themselves for success in the market. Mad*Pow designers Joan Vermette and Adam Connor join local entrepreneurs and business leaders including Jason Jacobs of RunKeeper, Ben Rubin of Zeo, Erika Pabo of Harvard Med School, and Grant Ho of GE Healthcare in mentoring and advising the startup teams.

To learn more about Rock Health and Mad*Pows involvement, check out Joan's Blog and Rock Health's website.

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Insights

Consumer Decisions in a Social World
In a recent issue of the Harvard Business Review that focused on branding, David Edelman articulates how consumers’ engagement with brands is evolving with the proliferation of social media and other digital channels.
The Legend of Miyamoto: How Nintendo Shaped UX
Perhaps the greatest innovation Miyamoto brought to the gaming industry—and by extension, the web—was the popularization of a narrative structure. This may seem pretty silly to think about now—not unlike thinking that the mouse or GUI wasn’t a big deal—but it was pretty revolutionary for its time.
Mad*Pow Boston Harlem Shake