Whether we are announcing another national award for our innovative approach to user experience design or just simply letting you know that we will be hosting one of our infamous parties at the next big industry event, the latest news and events are posted here.

UPA International 2012

June 4-8, 2012
Las Vegas, NV

The ultimate conference for Usability and UX practicioners, the UPA Conferences offer its attendees the ability to network, learn and inspire one another. Through workshops and seesions aimed to encourage and motivate, the UPA Conferences help build and grow leadership skills so that our attendees leave with both the desire and means to be leaders.

This year, we are privedged to have not one, but four Mad*Powers representing at UPA 2012! Amy Cueva, Adam Connor, Chris Hass & Dan Berlin will be will be rounding out our UPA team and their panel presentations shouldn't be missed!

For more information on speakers and the conference agenda, please visit the Event Website. See y'all in Sin City!

< back to list

Insights

Consumer Decisions in a Social World
In a recent issue of the Harvard Business Review that focused on branding, David Edelman articulates how consumers’ engagement with brands is evolving with the proliferation of social media and other digital channels.
The Legend of Miyamoto: How Nintendo Shaped UX
Perhaps the greatest innovation Miyamoto brought to the gaming industry—and by extension, the web—was the popularization of a narrative structure. This may seem pretty silly to think about now—not unlike thinking that the mouse or GUI wasn’t a big deal—but it was pretty revolutionary for its time.
Mad*Pow Boston Harlem Shake