Whether we are announcing another national award for our innovative approach to user experience design or just simply letting you know that we will be hosting one of our infamous parties at the next big industry event, the latest news and events are posted here.

UPA Boston

May 25, 2011
Boston, MA

The Boston Chapter of The Usability Professionals Associations is a nonprofit organization and is a regional arm of the national organization that provides a forum for usability practitioners to share their experiences and techniques. Please join us in Boston for the tenth annual Boston Mini UPA Conference to discuss critical topics in usability and user-centered design with experts, practitioners, and students in the field. You will learn about best practices for user-centered product development, usability research, and real-world case studies from website, mobile device, software, healthcare, globalization and other fields.Learn more about UPA Boston

< back to list

Insights

Consumer Decisions in a Social World
In a recent issue of the Harvard Business Review that focused on branding, David Edelman articulates how consumers’ engagement with brands is evolving with the proliferation of social media and other digital channels.
5 Steps To Designing A Better Health Care System
The goal of the Healthcare Experience Design Conference (HxD) held in Boston recently was less about dissecting the problems within our existing health care system and more about how we can start solving them. In the keynote address, the U.S. Chief Technology Officer, Todd Park, called on designers to participate in a “self-propelled, open ecosystem of innovation.” As people invested in improving health care through design, we were excited to hear it.
Defining A Social Commerce Strategy
Relying on friends, family and other consumers to gather and share purchase information is fundamental to shopping behavior.