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Even Great Applications Can Go Down in Flames without Solid Experience Design
Chris Oberg - June 18th 2013
Before I entered the world of software development I was much like the rest of the world: blissfully thinking that genius-level ... read more

New Jersey After the Storm
Elizabeth Gross - May 13th 2013
One of the great things about working at Mad*Pow is the volunteer benefit—employees can use 5 paid days per year for ... read more

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Consumer Decisions in a Social World
In a recent issue of the Harvard Business Review that focused on branding, David Edelman articulates how consumers’ engagement with brands is evolving with the proliferation of social media and other digital channels.
The Legend of Miyamoto: How Nintendo Shaped UX
Perhaps the greatest innovation Miyamoto brought to the gaming industry—and by extension, the web—was the popularization of a narrative structure. This may seem pretty silly to think about now—not unlike thinking that the mouse or GUI wasn’t a big deal—but it was pretty revolutionary for its time.
Mad*Pow Boston Harlem Shake