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<em>Article Published on uxmag.com</em><br />
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Experience Director, Megan Grocki <br />
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We're consumers in a media-driven world. And, as such, we've grown used to product placement, telemarketing, "advertorials," and celebrity endorsements. We like football, but we love Super Bowl ads. And we know there's no shame in choking up over a credit card commercial. But treat us like just another "consumer segment," and...<br />

A Designer and a Marketer Walk Into a Bar...

Author: Megan Grocki
Industry:

Article Published on uxmag.com

Experience Director, Megan Grocki

We're consumers in a media-driven world. And, as such, we've grown used to product placement, telemarketing, "advertorials," and celebrity endorsements. We like football, but we love Super Bowl ads. And we know there's no shame in choking up over a credit card commercial. But treat us like just another "consumer segment," and...

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