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<p><em>Article Published on UXMatters.com</em><br />
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Michael Hawley, SVP, Director of Experience</p>
<p>There is a trend among some in the UX community to take the U out of UX and refer to our discipline simply as experience design. One reason for this change in terminology is that it lets us talk about a specific target audience in terms that resonate with business stakeholders more than the...</p>

Design Research Methods for Experience Design

Author: Michael Hawley
Industry:

Article Published on UXMatters.com

Michael Hawley, SVP, Director of Experience

There is a trend among some in the UX community to take the U out of UX and refer to our discipline simply as experience design. One reason for this change in terminology is that it lets us talk about a specific target audience in terms that resonate with business stakeholders more than the...

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