Illustrating the Big Picture: Journeys, Experiences and Interactions
Author: Jamie Thomson, Megan Grocki
Article published on uxmag.com
Experience Design Director, Megan Grocki
Experience Designer, Jamie Thomson
Experience designers use a wide variety of techniques to represent the interactions between individuals, organizations, and systems. Personas are the go-to tool to aggregate a target audience’s traits, intentions, needs, and behaviors; however, they often leave out one of the most critical elements of interaction design: time. As rich as these snapshots may be, people’s needs and even their traits may change over time, and personas start to burst at the seams when it comes to illustrating a full story of engagement.
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