Considering the Customer Experience in Design
Author: Amy Cueva
Contemplating all possible touch points to optimize your audience’s interactions.
Amy Cueva, Founder, Chief Experience Officer
Every day, you keep or lose customers because of what may seem like insignificant experiences they have with your company. Consider the numerous touch points and channels that represent opportunities to interact with your brand. What type of experience will your customers have today? Will their loyalty be cemented because of a helpful customer service call, or will a frustrating online experience drive them into the arms of a competitor...
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