Rapid Desirability Testing
Author: Michael Hawley
A Case Study Published on UXMatters.com
Author: Mike Hawley, SVP, Director of User Experience
In the design process we follow at my company, Mad*Pow Media Solutions, once we have defined the conceptual direction and content strategy for a given design and refined our design approach through user research and iterative usability testing, we start applying visual design. Generally, we take a key screen whose structure and functionality we have finalized—for example, a layout for a home page...
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