Interaction Design │ Mad*Pow Insights

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A Case Study Published on UXMatters.com</em><br />
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Author: Mike Hawley, SVP, Director of User Experience<br />
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In the design process we follow at my company, Mad*Pow Media Solutions, once we have defined the conceptual direction and content strategy for a given design and refined our design approach through user research and iterative usability testing, we start applying visual design. Generally, we take a key screen whose structure and functionality we have finalized—for example, a layout for a home page...

Rapid Desirability Testing

Author: Michael Hawley
Industry:

A Case Study Published on UXMatters.com

Author: Mike Hawley, SVP, Director of User Experience

In the design process we follow at my company, Mad*Pow Media Solutions, once we have defined the conceptual direction and content strategy for a given design and refined our design approach through user research and iterative usability testing, we start applying visual design. Generally, we take a key screen whose structure and functionality we have finalized—for example, a layout for a home page...

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