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<em>Article published on uxmag.com<br />
 <br />
Creative Technologist, Nick Snyder<br />
<br />
</em>Ask the question: “What companies have had the biggest influence on experience design and interaction design?” You’ll probably hear the same names over and over: Apple, Microsoft, Xerox, Braun, Disney, etc. But there’s one company that rarely gets mentioned, even though it should be near the top of everyone’s list: Nintendo.<br />
 <br />
Nintendo and its brilliant game designer, Shigeru Miyamoto, have introduced several experience and product design elements that we employ every day, whether we realize it or not.<br />
 <br />
From introducing narrative structure in game design to launching hardware that revolutionized interface, Miyamoto’s influence is undeniable.

The Legend of Miyamoto: How Nintendo Shaped UX

Author: Nick Snyder
Industry:

Article published on uxmag.com

Creative Technologist, Nick Snyder

Ask the question: “What companies have had the biggest influence on experience design and interaction design?” You’ll probably hear the same names over and over: Apple, Microsoft, Xerox, Braun, Disney, etc. But there’s one company that rarely gets mentioned, even though it should be near the top of everyone’s list: Nintendo.

Nintendo and its brilliant game designer, Shigeru Miyamoto, have introduced several experience and product design elements that we employ every day, whether we realize it or not.

From introducing narrative structure in game design to launching hardware that revolutionized interface, Miyamoto’s influence is undeniable.

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The Legend of Miyamoto: How Nintendo Shaped UX
Perhaps the greatest innovation Miyamoto brought to the gaming industry—and by extension, the web—was the popularization of a narrative structure. This may seem pretty silly to think about now—not unlike thinking that the mouse or GUI wasn’t a big deal—but it was pretty revolutionary for its time.
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