The map, the diagram and the timeline are an integral part of our interactive design vocabulary. As we confront our next User Experience and Interactive Design assignments, where can we turn for inspiration? What are the information design principles and techniques that great maps and diagrams share? Where did these principles come from? Experience Design Director, Paul Kahn tells all!

Webinar Series: Maps, Diagrams and Timelines - Inspiration for Interactive Design


The map, the diagram and the timeline are an integral part of our interactive design vocabulary. As we confront our next User Experience and Interactive Design assignments, where can we turn for inspiration? What are the information design principles ...

SVP - Creative Director, Buck Beaudoin; Chief Design Officer, Michael Hawley; and Chief Creative Officer, Will Powley share their secrets on how Mad*Pow has succesfully built a unique company culture which inspires employee creativity.

Interactive Webinar Series: Building a Culture to Motivate and Inspire Creative Teams


SVP - Creative Director, Buck Beaudoin; Chief Design Officer, Michael Hawley; and Chief Creative Officer, Will Powley share their secrets on how Mad*Pow has succesfully built a unique company culture which inspires employee creativity.

"Lyphlign". Millions of Americans track every aspect of their life with the ultimate goal of self improvement in mind. This team's challenge was to make tracking personal data less cumbersome by creating a service/hub, where users can sync to their various devices (Nike+, Fitbit, Withings, Garmin, Polar Heart Rate, etc) to collect, store, and compare personal data in one place. Say goodbye to juggling apps, Lyphlign is here!

Design Slam - Lyphlign


"Lyphlign". Millions of Americans track every aspect of their life with the ultimate goal of self improvement in mind. This team's challenge was to make tracking personal data less cumbersome by creating a service/hub, where users can sync ...

"Media Sharing Which Doesn't Suck". Social media platforms and applications are a dime a dozen and keeping track of interesting things to share is difficult. This team designed a platform which uses library management tools, drop and drag features, external social networking reading lists, and recommendations based on users preferences, which makes media sharing a breeze. Books, web articles, audio, video, blogs – they all count here!

Design Slam - Media Sharing Which Doesn't Suck


"Media Sharing Which Doesn't Suck". Social media platforms and applications are a dime a dozen and keeping track of interesting things to share is difficult. This team designed a platform which uses library management tools, drop and drag f ...

"M.O.M; Mad*Pow Operations Monitor". How cool would it be to have an internal office application which would allow individuals to see other employees working status, manage company-wide announcements, office-specific announcements, office availability, and more? By implementing designs which used an internal beta then monetized information via subscriptions and personalized employee settings, this team conceptualized a tool which every office needs to have!

Design Slam - M.O.M; Mad*Pow Operations Monitor


"M.O.M; Mad*Pow Operations Monitor". How cool would it be to have an internal office application which would allow individuals to see other employees working status, manage company-wide announcements, office-specific announcements, office a ...

"The Karma Crew" created a social platform where volunteers can find events to help support their local charity/non-profit. By creating a mobile app to be used on the go, volunteers can find "quick tasks" to do, collect "karma points" as they complete volunteer assignments and invite other friends to partake in good Karma. By implementing gamification into the design, the app makes it easy to keep up the good Karma!

Design Slam - Karma Crew


"The Karma Crew" created a social platform where volunteers can find events to help support their local charity/non-profit. By creating a mobile app to be used on the go, volunteers can find "quick tasks" to do, collect "karm ...

"The Gleaners" created an efficient solution so local farms don't have to throw away excess harvested food.  Instead, they can connect with other farms and charities to redistribute excess to those who need it. By creating a mobile application allowing farmers to post what excess product they have and quickly see a response from who can use it, it makes sharing the wealth simple and efficient!

Design Slam - The Gleaners


"The Gleaners" created an efficient solution so local farms don't have to throw away excess harvested food. Instead, they can connect with other farms and charities to redistribute excess to those who need it. By creating a mobile applicat ...

"Say Say Oh Playdate” had quite the challenge - to help parents simplify the process of setting up a playdate. The team created a mobile app that shows when their child's friends and parents are free, for how long, and settle on a location where the playdate will be. This app makes the stress of setting up playdates a thing of the past!

Design Slam - Say Say Oh Play Date!


"Say Say Oh Playdate” had quite the challenge - to help parents simplify the process of setting up a playdate. The team created a mobile app that shows when their child's friends and parents are free, for how long, and settle on a location ...

Dan Berlin, Experience Research Director at Mad*Pow talks about Social Media Content Strategy at UPA International 2012.

UPA International 2012 - Social Media Content Strategy


Dan Berlin, Experience Research Director at Mad*Pow talks about Social Media Content Strategy at UPA International 2012.

Senior Experience Researcher, Susan Mercer, shares her perspective on informal mentoring at UPA International 2012.

UPA International 2012 - Informal Mentoring


Senior Experience Researcher, Susan Mercer, shares her perspective on informal mentoring at UPA International 2012.

Mad*Pow Experience Design Director, Adam Connor & Aaron Irizarry from HP present, Discussing Design and the Art of Critique at IA Summit 2012.

IA Summit 2012 - Discussing Design and the Art of Critique


Mad*Pow Experience Design Director, Adam Connor & Aaron Irizarry from HP present, Discussing Design and the Art of Critique at IA Summit 2012.

Amy is a true believer in the power of research-inspired methodology to address the challenge of competing business goals, customer needs, and technology requirements. With the state of healthcare in our country rapidly approaching a crisis point, harnessing that power has become even more critical. Amy formed the Healthcare Experience Design LinkedIn group and chairs the Conference with that goal in mind, bringing together those invested in the design of healthcare experiences to discuss best practices, trends, challenges and solutions.

2012 Healthcare Experience Design Conference Opening Address


Amy is a true believer in the power of research-inspired methodology to address the challenge of competing business goals, customer needs, and technology requirements. With the state of healthcare in our country rapidly approaching a crisis point, ha ...

Experience Design Directors, Christina Persson and Joan Vermette decode the love/hate relationship that is, Process.

Interactive Seminar Series: Why Designers Are Divided About Process, And What To Do About It


Experience Design Directors, Christina Persson and Joan Vermette decode the love/hate relationship that is, Process.

Founder, Chief Experience Officer & Healthcare Principal, Amy Cueva, invites you to be a part of HxD 2012!

2012 Healthcare Experience Design Conference


Founder, Chief Experience Officer & Healthcare Principal, Amy Cueva, invites you to be a part of HxD 2012!

Dan Berlin, Experience Research Director at Mad*Pow explains how to produce and capture usability test data.

Interactive Seminar Series: Best Practices for Consistent Capture of Usability Test Data


Dan Berlin, Experience Research Director at Mad*Pow explains how to produce and capture usability test data.

M*P Chief Design Officer, Michael Hawley talks about engaging techniques to enhance user research interviews.

UPA 2009 - Engaging Techniques to Enhance User Research Interviews


M*P Chief Design Officer, Michael Hawley talks about engaging techniques to enhance user research interviews.

M*P Chief Design Officer, Michael Hawley talks about design concepts and how/when to use them effectively.

UPA 2008 - Design Concepts: How and When to Use Them Effectively


M*P Chief Design Officer, Michael Hawley talks about design concepts and how/when to use them effectively.

Jason Loehr, SVP of Strategy & Development at Mad*Pow teaches us how to maximize our Mobile Strategies & perfect the planning that goes with it.

Interactive Seminar Series: Mobile Strategy


Jason Loehr, SVP of Strategy & Development at Mad*Pow teaches us how to maximize our Mobile Strategies & perfect the planning that goes with it.

Dustin DiTommaso, Experience Design Director at Mad*Pow teaches us how to architect engagement through game design thinking.

Interactive Seminar Series: Beyond Gamification


Dustin DiTommaso, Experience Design Director at Mad*Pow teaches us how to architect engagement through game design thinking.

Adam Connor, Experience Design Director at Mad*Pow shows off some serious skills at Interaction 11.

IXDA 2011 - Applying Film Making Tools to Interaction Design


Adam Connor, Experience Design Director at Mad*Pow shows off some serious skills at Interaction 11.

Megan Grocki, Experience Design and Marketing Director at Mad*Pow presents at Interaction 11.

IXDA 2011 - Marketing Is Not a Four-Letter Word


Megan Grocki, Experience Design and Marketing Director at Mad*Pow presents at Interaction 11.

Amy Cueva, Founder & CXO of Mad*Pow opens up about what it takes to design the best experiences for ones customers by illustrating some key examples and best practices.

Usability Marathon


Amy Cueva, Founder & CXO of Mad*Pow opens up about what it takes to design the best experiences for ones customers by illustrating some key examples and best practices.

The first in a series of short videos examining Boston's Innovation District and the 5 entrepreneurs contributing to the development of such a cutting-edge Boston community. MadPow is trilled to be apart of this feature!

Innovation District: Five Entrepreneurs


The first in a series of short videos examining Boston's Innovation District and the 5 entrepreneurs contributing to the development of such a cutting-edge Boston community. MadPow is trilled to be apart of this feature!

For 120 years, Daily Racing Form (DRF) has covered the sport of Thoroughbred horseracing, and has provided fans with the latest news, opinions and exclusive analysis and performance data 364 days a<br />
year, every year.

DRF Video Case Study


For 120 years, Daily Racing Form (DRF) has covered the sport of Thoroughbred horseracing, and has provided fans with the latest news, opinions and exclusive analysis and performance data 364 days a
year, every year.

Our Founder, CXO &amp; HealthCare Principal, Amy Cueva describes Mad*Pow's design style &amp; thought leadership process on our most recent collaboration with HealthCare giant, McKesson.

Collaborating with McKesson


Our Founder, CXO & HealthCare Principal, Amy Cueva describes Mad*Pow's design style & thought leadership process on our most recent collaboration with HealthCare giant, McKesson.

Amanda Rotondo presenting at Boston UPA 2011

UPA Boston 2011 - Values In Design


Amanda Rotondo presenting at Boston UPA 2011

Dan Berlin &amp; Buck Beaudoin presenting at Boston UPA 2011

UPA Boston 2011 - Applying Design Psychology


Dan Berlin & Buck Beaudoin presenting at Boston UPA 2011

Michael Hawley &amp; Dan Berlin presenting at Boston UPA 2011

UPA Boston 2011 - Beyond Usability Testing


Michael Hawley & Dan Berlin presenting at Boston UPA 2011

Dustin DiTommaso &amp; Andrew Klein presenting at Boston UPA 2011

UPA Boston 2011 - Grid Systems


Dustin DiTommaso & Andrew Klein presenting at Boston UPA 2011

Insights
  • Consumer Decisions in a Social World
    In a recent issue of the Harvard Business Review that focused on branding, David Edelman articulates how consumers’ engagement with brands is evolving with the proliferation of social media and other digital channels.
  • The Legend of Miyamoto: How Nintendo Shaped UX
    Perhaps the greatest innovation Miyamoto brought to the gaming industry—and by extension, the web—was the popularization of a narrative structure. This may seem pretty silly to think about now—not unlike thinking that the mouse or GUI wasn’t a big deal—but it was pretty revolutionary for its time.
  • Mad*Pow Boston Harlem Shake
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