Interaction Design │ Mad*Pow Insights

SVP - Creative Director, Buck Beaudoin; Chief Design Officer, Michael Hawley; and Chief Creative Officer, Will Powley share their secrets on how Mad*Pow has succesfully built a unique company culture which inspires employee creativity.

Interactive Webinar Series: Building a Culture to Motivate and Inspire Creative Teams

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SVP - Creative Director, Buck Beaudoin; Chief Design Officer, Michael Hawley; and Chief Creative Officer, Will Powley share their secrets on how Mad*Pow has succesfully built a unique company culture which inspires employee creativity.

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Insights

Consumer Decisions in a Social World
In a recent issue of the Harvard Business Review that focused on branding, David Edelman articulates how consumers’ engagement with brands is evolving with the proliferation of social media and other digital channels.
The Legend of Miyamoto: How Nintendo Shaped UX
Perhaps the greatest innovation Miyamoto brought to the gaming industry—and by extension, the web—was the popularization of a narrative structure. This may seem pretty silly to think about now—not unlike thinking that the mouse or GUI wasn’t a big deal—but it was pretty revolutionary for its time.
Mad*Pow Boston Harlem Shake