Interaction Design │ Mad*Pow Insights

"Lyphlign". Millions of Americans track every aspect of their life with the ultimate goal of self improvement in mind. This team's challenge was to make tracking personal data less cumbersome by creating a service/hub, where users can sync to their various devices (Nike+, Fitbit, Withings, Garmin, Polar Heart Rate, etc) to collect, store, and compare personal data in one place. Say goodbye to juggling apps, Lyphlign is here!

Design Slam - Lyphlign

Author:
Industry:

"Lyphlign". Millions of Americans track every aspect of their life with the ultimate goal of self improvement in mind. This team's challenge was to make tracking personal data less cumbersome by creating a service/hub, where users can sync to their various devices (Nike+, Fitbit, Withings, Garmin, Polar Heart Rate, etc) to collect, store, and compare personal data in one place. Say goodbye to juggling apps, Lyphlign is here!

Link to Article

Insights

Consumer Decisions in a Social World
In a recent issue of the Harvard Business Review that focused on branding, David Edelman articulates how consumers’ engagement with brands is evolving with the proliferation of social media and other digital channels.
The Legend of Miyamoto: How Nintendo Shaped UX
Perhaps the greatest innovation Miyamoto brought to the gaming industry—and by extension, the web—was the popularization of a narrative structure. This may seem pretty silly to think about now—not unlike thinking that the mouse or GUI wasn’t a big deal—but it was pretty revolutionary for its time.
Mad*Pow Boston Harlem Shake