Author: Michael Hawley
Understanding Research Methods Michael Hawley, Chief Design Officer In a recent issue of the Harvard Business Review that focused on branding, David Edelman articulates how consumers’ engagement with brands is evo ...
Author: Dustin DiTommaso
Shopping is Social Dustin DiTommaso, Experience Design Director Relying on friends, family and other consumers to gather and share purchase information is fundamental to shopping behavior. This behavior loop is so ingra ...
Seven Things to Remember Michael Hawley, SVP, Director of Experience
Interviewing is an artful skill that is at the core of a wide variety of research methods in user-centered design, including stakeholder interview ...
Prioritizing web projects is more important then ever. Michael Hawley, SVP, Director of Experience
As a company with an existing web offering, there are likely a large number of potential changes or feature addition ...
Perceiving Opportunities for Differentiation Michael Hawley, SVP, Director of Experience
A common activity at the outset of many design projects is a competitive review. As a designer, when you encounter a design pr ...
Card sorting is a tool to reorganize information-rich websites. Mike Hawley, SVP, Director of User Experience If your company designed an information rich website such as an intranet or content portal a few y ...
Author: Amy Cueva
Transforming the Patient-Provider Realtionship Amy Cueva, Founder, Chief Experience Officer Mobile technologies are slowly gaining traction in the healthcare space, and our research indicates that for a ...
Extending card sorting techniques to inform the design of website hierarchies. Author: Mike Hawley, SVP, Director of User Experience When developing hierarchies for information rich websites, designers and us ...
A Research Interview Technique for Uncovering Core Values Michael Hawley, SVP, Director of Experience
A number of my previous Research That Works columns on UXmatters have focused on semi-structured user research te ...
Eliciting user experience comparisons in the customer’s voice. Michael Hawley, SVP, Director of Experience
If you do user research, chances are good that you conduct a fair number of user interviews. Our train ...
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