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<p><em>Perceiving Opportunities for Differentiation</em><br />
<br />
Michael Hawley, SVP, Director of Experience</p>
<p>A common activity at the outset of many design projects is a competitive review. As a designer, when you encounter a design problem, it’s a natural instinct to try to understand what others are doing to solve the same or similar problems. However, like other design-related activities, if you start a competitive review without a clear purpose and strategy for the activity, doing the review may not be productive.One risk...</p>

A Visual Approach to Competitive Reviews

Author: Michael Hawley
Industry:

Perceiving Opportunities for Differentiation

Michael Hawley, SVP, Director of Experience

A common activity at the outset of many design projects is a competitive review. As a designer, when you encounter a design problem, it’s a natural instinct to try to understand what others are doing to solve the same or similar problems. However, like other design-related activities, if you start a competitive review without a clear purpose and strategy for the activity, doing the review may not be productive.One risk...

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