Defining A Social Commerce Strategy
Author: Dustin DiTommaso
Shopping is Social
Dustin DiTommaso, Experience Design Director
Relying on friends, family and other consumers to gather and share purchase information is fundamental to shopping behavior. This behavior loop is so ingrained in our daily routines that we barely notice its presence. When we need to purchase something we are unfamiliar with, we consult our friends and family for advice. When we’ve made a personally meaningful purchase we writhe with the want to tell others about it.
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