The Repertory Grid
Author: Michael Hawley
Eliciting user experience comparisons in the customer’s voice.
Michael Hawley, SVP, Director of Experience
If you do user research, chances are good that you conduct a fair number of user interviews. Our training tells us to minimize bias by asking open-ended questions and choosing our words mcarefully. But consistently asking unbiased
questions is always a challenge, especially when you’re following a participant down a line of questioning that is important and you haven’t prepared your questions ahead of time...
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