ESPN Customer Marketing & Sales is a worldwide leader in sports marketing, leveraging the ESPN family of sports media properties to meet and exceed client objectives. Their website serves as an online lead generation tool and helps promote the sale of more than 65 sports and properties in television, digital, print and audio mediums. The site needed to easily allow potential clients and existing customers alike to explore exciting media opportunities.
We conducted one-on-one user interviews with both internal and external stakeholders to explore what type of person visits the site, the primary themes of that visitor’s business needs, and evaluated the importance of different types of content. Our deliverables included research, information architecture, two different wireframe concepts, visual design, visual design extension, development and content integration, and CMS training for the clients.
The final result is an attention-grabbing design that adheres to ESPN corporate branding guidelines while providing useful functionality for customers. With easy-to-use calendars, featured opportunities, and information on events and new shows, the site allows every customer to perform like an all-star.
We’ve worked with ESPN in the past, and this latest project is just another highly successful endeavor in our ongoing partnership with the Bristol-based sports and cultural icon.
Check out the website!