Mad*Pow - Google Sales Tool │ Mad*Pow Results

Project Team

Amy Cueva Executives
Leadership Team
Experience Design
Visual Design

Buck Beaudoin Leadership Team
Visual Design

Eric Muehlmatt Experience Design

Morgan Campbell Visual Design
Development

Will Powley Executives
Leadership Team
Experience Design
Visual Design

We delivered research inspired-design aimed at maximizing conversion rates, increasing retention, and reducing costs.

We partnered with Google's sales and marketing organization to refine their sales pitch and effectively showcase the diversity of their capabilities, through a cutting-edge interactive portfolio. The portfolio features the 100 best implementations of Google's advertising technology.

We worked collaboratively to architect, design and develop this standalone presentation tool, which was so widely adopted that Google has included it in their onboarding process for all new employees.

Insights

Consumer Decisions in a Social World
In a recent issue of the Harvard Business Review that focused on branding, David Edelman articulates how consumers’ engagement with brands is evolving with the proliferation of social media and other digital channels.
5 Steps To Designing A Better Health Care System
The goal of the Healthcare Experience Design Conference (HxD) held in Boston recently was less about dissecting the problems within our existing health care system and more about how we can start solving them. In the keynote address, the U.S. Chief Technology Officer, Todd Park, called on designers to participate in a “self-propelled, open ecosystem of innovation.” As people invested in improving health care through design, we were excited to hear it.
Defining A Social Commerce Strategy
Relying on friends, family and other consumers to gather and share purchase information is fundamental to shopping behavior.