Healthrageous, formerly Hopskipconnect is working tirelessly to help individuals shed unhealthy habits and embrace healthy lifestyles. Healthrageous achieves its success by combining wireless biometric sensors, smart phones, individualized coaching, incentive programs and social network support in a real-time, interactive experience that keeps individuals involved and motivated toward achieving their personal health and wellness goals.
Employers large and small are adopting Healthrageous solutions to help improve the health-related behavior of their employees, ultimately reducing the cost of healthcare benefits for both employer and employee.
Healthrageous' core technology was developed and tested at the Center for Connected Health. Healthrageous was created to commercialize the technology, and the company's management turned to us to help them craft a unified messaging strategy and ultimately get the word out! From the brand re-naming and corporate identity creation, to social media strategy, marketing materials, website design and flash demo development, we are working with Healthrageous management to change the landscape of digital healthcare and consumer engagement.
A successful collaboration led to the creation of Healthrageous’s mobile application. We created a bluetooth enabled multi-platform mobile App that was driven from a secure data source for IOS, Android, and Blackberry. We designed native formats for each operating system so that each phone would be able to host the App and increase the familiarity with the actions at hand. The native formatting was also designed to create attributes to help facilitate the competition of tasks.
We work collaboratively to make design decisions steeped in user research as well as introducing some radical ideas for creating addictive and behavior-changing digital experiences. With the launch of their new site, and a mobile application the way, Healthrageous is on the way to becoming "all the rage!"