Lucid Imagination enables high-profile customers like AT&T, Sears, Ford, Verizon, The Smithsonian Institution, and many others to maximize their search technology and capabilities. Their website had to be a valuable and frequently used resource in search information while positioning Lucid as thought leaders in the industry. It also needed to build revenue while appealing to both highly technical software developers and business owners or other decision makers.
Mad*Pow designed the user experience, focusing on creating specific parts of the page to appeal to different types of site visitors. A page objective document not only allowed the team to efficiently build a site for Lucid, but also documented the ongoing maintenance and content needs for the future. Finally, the team presented several visual design options to Lucid and created a best-of-the-best final version.
Project staff frequently worked weekends to produce solutions that fit the client’s budget while still carefully explaining the process to Lucid. Because of the strong partnership between Lucid Imagination and Mad*Pow, the original project grew to include an additional three endeavors.
The final result visually and experientially conveys Lucid’s corporate identity and how they empower customers while creating engaged end-users who visit the website time and time again.
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