Mad*Pow - NETC Website Redesign │ Mad*Pow Results

Project Team

Buck Beaudoin Leadership Team
Visual Design

Chris Mellette Visual Design

Mike Woodard Visual Design
Development

Morgan Campbell Visual Design
Development

NETC provides outstanding, culturally enriched, educational travel programs, and they wanted to increase parent and student conversion rate for their educational tours via a simplified navigational system and more compelling site design. They also wanted to provide a more intuitive experience for the teachers organizing the tours. The navigation needed to enable parents, students, and teachers with easy access to the information they were looking for, making it more likely for them to sign up for a tour.

Based on the user research, the information was reorganized into groups that were much easier to understand. The experience was designed to be immersive, using pictures, videos, and student stories to give prospective students and parents a strong feeling for what it would be like to be on an educational tour. Main calls to action are made evident via visual emphasis, so the user always knows where to go next.

Since the update, the teachers who organize tours find the site much easier to navigate. Site lead generation and conversion rates have also improved dramatically.

Insights

Consumer Decisions in a Social World
In a recent issue of the Harvard Business Review that focused on branding, David Edelman articulates how consumers’ engagement with brands is evolving with the proliferation of social media and other digital channels.
5 Steps To Designing A Better Health Care System
The goal of the Healthcare Experience Design Conference (HxD) held in Boston recently was less about dissecting the problems within our existing health care system and more about how we can start solving them. In the keynote address, the U.S. Chief Technology Officer, Todd Park, called on designers to participate in a “self-propelled, open ecosystem of innovation.” As people invested in improving health care through design, we were excited to hear it.
Defining A Social Commerce Strategy
Relying on friends, family and other consumers to gather and share purchase information is fundamental to shopping behavior.