Putnam Reporting │ Mad*Pow Results

Project Team

Amy Cueva Executives
Leadership Team
Experience Design
Visual Design

Will Powley Executives
Leadership Team
Experience Design
Visual Design

Putnam Investments is a global money management firm with over 68 years of investment experience, $190 billion in assets under management, and nearly 11 million shareholders.

Putnam partnered with us to create a uniform and scalable reporting interface for Putnam's various internal reporting systems with the goals of enhancing user productivity, reducing training time and streamlining development processes.

We conducted contextual user research, heuristic analysis, information architecture design, directional interface design and provided visual design direction.

The result was an easy to learn and consistent interaction pattern across all reporting systems. This allowed the user base to be more productive and easily move from system to system. The development team was also able to consolidate maintenance and enhancement efforts.

Insights

Consumer Decisions in a Social World
In a recent issue of the Harvard Business Review that focused on branding, David Edelman articulates how consumers’ engagement with brands is evolving with the proliferation of social media and other digital channels.
The Legend of Miyamoto: How Nintendo Shaped UX
Perhaps the greatest innovation Miyamoto brought to the gaming industry—and by extension, the web—was the popularization of a narrative structure. This may seem pretty silly to think about now—not unlike thinking that the mouse or GUI wasn’t a big deal—but it was pretty revolutionary for its time.
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