Online community and interactive social experience
SheZoom founder Stacey Artandi had a vision – a uniquely interactive, woman-focused web site. An online community that used video technology to allow “experts” and ordinary women to exchange opinions and ideas. Our expertise in experience design, social media strategy and visual design made us a natural choice for SheZoom.
Our assignment was clear: craft a community that would thrive and build a site that was sophisticated enough for power-users without turning off those who were less tech-savvy. Competitive reviews and heuristic analysis told us what was already out there. Onsite vision and user persona workshops, user research, and surveys told us what women wished was out there.
From our initial recommendations report to our information architecture and wireframes, a foundation for the ground-breaking community and social networking site grew. And then we unleashed our design mojo: defining the SheZoom brand and corporate identity, developing a style guide and color palette, and offering design support to their development team.
The result: When SheZoom launched, its founders were thrilled. The site’s clean design, compelling content, and easy-to-use video tools made it a stand-out in an otherwise cluttered field of community sites.