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Megan GrockiExperience Strategy Director
Megan Grocki
Megan Grocki Experience Strategy Director
 

Megan bakes the best brownies on the planet. The end.

Actually, that's just the beginning. Sassy, smiling and straightforward, Megan’s a senior member of Mad*Pow’s experience design team.

With over 15 years of experience in research and experience design, Megan specializes in helping clients discover the attitudes, intents and behaviors of their users and understand what is truly important to them. By being the ultimate user advocate, she is able to improve the organization and presentation of content and refine the messaging in a way that rings true with the audience(s) and meets business goals.

She has worked with clients including Bank of America, Aetna, Constant Contact and McKesson to sharpen their understanding of their audiences and design new digital experiences steeped in rigorous research and design thinking. She has been able to flex her marketing strategy muscles, creating new brand identities and developing clear and meaningful strategies for evolving brands.

Until recently, Megan was also the mastermind behind Mad*Pow’s marketing strategy. From evaluating market conditions to directing digital marketing and social media strategies, Megan guided the marketing direction for all our events and promotional activities while collaborating with sales to support them in generating maximum buzz. Now that she has passed the Marketing torch, she is happy to wear just one hat as Experience Design Director.

Prior to Mad*Pow, Megan served as marketing manager with Momenta as well as senior product manager and user interface manager at Bottomline Technologies. Megan holds a BA from the University of New Hampshire and is always seeking to continue her education by attending conferences, seminars and reading her weight in UX books.

Megan is a founding member of the NHUPA. Her speaking gigs have included Refresh Boston, the 2010 IA Summit in Phoenix, the 2010 Usability Professionals' Association International conference in Munich, 2010 UPA Boston and Interaction11 in Boulder. In addition she served as IxDA’s Interaction12 conference program director.

As a dedicated food activist, Megan is a board member and co-chair of the Advocacy committee at Share Our Strength Seacoast. In her spare time (insert laugh track here), she is earning her master's degree in gastronomy with a concentration in food policy at Boston University, and volunteers with local Farm-to-School efforts. Megan hopes to leverage her design and strategy chops to educate people about the connections between their health and food choices, as well as secure better food options to more people at local, national and global levels.

A die-hard tennis fan, Megan enjoys traveling the world, splashing in the waves at her favorite local beach and coffee shop-hopping around town with her husband and two young children.

Mad*Pow HQ

27 Congress Street
Portsmouth, NH 03801

Office: 603.436.7177
Fax: 603.386.6608
Press: egross


Project Inquiries

Sales: solutions
603.387.8307


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179 Lincoln Street
Boston, MA 02111

Office: 617.426.7177


Louisville

744 E Market St.
Louisville, KY 40202

Office: 603.294.4648



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