Seth Minard

Consultant, Experience Design

email: sminard@madpow.com
office: 603.436.7177
fax: 603.386.6608
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Biography

We're not going to tell Seth he picked the wrong state to live in if he wants to be a pro beach volleyball player. With such a well-rounded team, we don't quash anyone's goals.

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Blog

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Users Care About Interaction Design
Seth Minard - May 2nd 2011
As digital interface design evolves, users are more aware of good and bad design.

Users’ vocabulary and understanding of interface ... read more

Dear Radiohead, The King of Limbs is a Buzz Factor 'Let Down'
Seth Minard - February 17th 2011
Dear Radiohead,

Your marketing buzz wow factor is weaker with your most recent album, The King of Limbs, than ... read more

Summer is Here, Take a Hike
Seth Minard - June 2nd 2010
When summer comes around, New Englanders retire skis and snowboards used to propel themselves down mountains in exchange for hiking boots and ... read more

Insights

Consumer Decisions in a Social World
In a recent issue of the Harvard Business Review that focused on branding, David Edelman articulates how consumers’ engagement with brands is evolving with the proliferation of social media and other digital channels.
The Legend of Miyamoto: How Nintendo Shaped UX
Perhaps the greatest innovation Miyamoto brought to the gaming industry—and by extension, the web—was the popularization of a narrative structure. This may seem pretty silly to think about now—not unlike thinking that the mouse or GUI wasn’t a big deal—but it was pretty revolutionary for its time.
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