Turning Short Breaks Into Meaningful Activity
Context, a boutique communication and change management consulting firm focused on employee health and well-being, approached Mad*Pow to build a customizable workplace wellness tool to combat “sitting disease.” Our solution was Hotseat, a multi-award winning behavior change game that fits in employees’ pockets.
- Identified stakeholders to guide solution development
- Immersed ourselves in the science behind “sitting disease,” existing interventions, and workplace wellness objectives
- Designed interface and game design for maximum engagement and lean, targeted reporting
Understanding the Risks of Sitting Disease
Media’s trumpeted the risks of uninterrupted bouts of sitting through articles with titles like “How Your Job is Slowly Killing You.” Even so, people need more than information or even activity trackers to get them out of their seats. context
wanted to deliver a customizable experience where users could use their phones to perform a series of micro-activity breaks throughout the day. Mad*Pow went to “school” on sitting disease and the needs of employers to round out context’s
concept and turn it into a full-fledged workplace wellness tool.
Reducing the Barriers to Use
Making regular activity breaks feel possible for employees and acceptable to employers was a key objective for Hotseat. Mad*Pow lowered the usability barriers by streamlining user setup, setting the activity breaks to a manageable two minutes, and building an interface that synced with users’ calendars, ensuring breaks occurred during known open times.
Building Around Behavior Change and Game Theory
Mad*Pow employed various behavior and game design theories to ensure Hotseat achieved its goal. Its design builds from our desire to follow through on pre-commitments, then leverages multiple modes of play, nudges, social accountability, and competition to create an engaging and sticky experience—delivered with a playful attitude.
Delivering Data to Employee and Employer
To guide use and provide both employees and their employers with meaningful and actionable information, Mad*Pow designed streamlined and focused dashboards for each audience. Employers were also equipped with a self-service portal for managing users, adjusting and adding activities, and manipulating data, and a mechanism for extracting and sharing reports.
Can an App Get You on Your Feet?
Proof of concept is a solution that delivers on its intended purpose, and does it with style. Hotseat’s been vetted by none other than the American Heart Association. Results of their use reflected 78% engagement, 76% of users more mindful of their time spent sitting, and 67% taking more activity breaks. Hotseat’s design and effectiveness have received awards and recognition from The Webbys, The International Academy of Visual Arts, Partners Healthcare, and WEGO Health.
Learn more about the Behavior Change and Motivational Design disciplines and how they're applied to other projects.
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