Mad*Pow - Digital Marketing │ Mad*Pow Results

Project Team

Amy Cueva Executives
Leadership Team
Experience Design
Visual Design

Andrew Klein Visual Design

Brandon Baselice Visual Design

Chris McKinney Experience Design

Elyssa Forester Account Services

Mike Woodard Visual Design
Development

Morgan Campbell Visual Design
Development

Scott Sonia Experience Design
Visual Design

Ranked as the #1 on-demand e-commerce platform by industry analysts, Demandware delivers an enterprise-class solution to empower merchandisers while shrinking the technical costs, risks and complexities of running an e-commerce operation. Demandware had two vital initiatives: completely redesign their primary e-commerce tool while also adding an order management system.

Our experience engaging customers in design decisions ensured the effort met corporate branding and usability requirements. Meanwhile, a flexible project strategy enabled both initiatives to be efficiently completed in parallel, reducing time and maximizing client resources.

As a result of a series of client and customer interviews, visual design workshops, usability testing, concept creation, and extensive reviews, our improvements to the Demandware interfaces were highly rated by customers in both usability studies and desirability surveys. And the overall look and feel of the visual design garnered rave reviews.

While complex e-commerce undertakings happen behind the scenes, the customer experiences an attractive, easy to use, and impressive interface that enables Demandware to serve current clients as well as attract new ones.

Insights

Consumer Decisions in a Social World
In a recent issue of the Harvard Business Review that focused on branding, David Edelman articulates how consumers’ engagement with brands is evolving with the proliferation of social media and other digital channels.
5 Ways to Be Persuasive in Your UX Work
In your work as a UX professional, do you ever find that you need to convince people that the team should follow a user-centered design process? Do you need to convince stakeholders they should do user research? To be successful as a UX professional, you need to know how to be persuasive.
Service Design: Setting The Stage For The Consummate Experience
Mention service design to your UX colleagues and you may find yourself unwittingly engaged in a game of Buzzword Bingo. Whether you call it “service design,” “holistic design,” “multi-channel experience design” or...