There is an overwhelming amount of criticism aimed at healthcare delivery in the US. We see a significant business opportunity in more effective use of healthcare technology. Not only is the interaction between people and technology our domain of expertise as a company, we also believe improvements in this area have the greatest potential for return on investment.
More specifically, we aim to optimize the flow of information among all the players within the healthcare ecosystem. This is no small task, as there are many diverse users, each of whom has a varied set of interest, needs, attitudes and level of technical sophistication. Insurance payers, care providers, and patients access data differently, and different tools and approaches must be developed if communications are to become more fluid.
In order to properly improve information flow, those involved must rigorously explore how humans interact with technology. Too often, applications and platforms are developed and launched without proper consideration of the user experience. Healthcare is no exception to this phenomenon: applications are out-of-date, difficult to use, and often times introduce obstacles instead of solutions. Put simply, a user-centric mindset must be adopted by those developing the next generation of healthcare technologies.