Mad*Pow - Healthcare Case Studies

OVERVIEW

McKesson had the vision of creating a technology platform that would improve coordination of care by allowing information to flow between care managers, intake professionals, doctors, patients, andd agencies. McKesson needed to illustrate this vision through an interface and demo and partnered with Mad*Pow to architect the flow and experience.

Case Studies

Mad*Pow Partners with Journal Watch to Perform Research and Create Provider Personas

Mad*Pow Partners with McKesson to Create a Vision for Medical Management

Mad*Pow Partners with Aetna to Conceptualize their Vision Of Healthcare Information Delivery

Mad*Pow Partners with Aetna to Improve Member Satisfaction and Individual Market Conversion

Mad*Pow Partners with Brigham & Women's Hospital to Improve the Navigation and Modernize the Look and Feel of their Website

PROCESS

Mad*Pow conducted key stakeholder interviews, competitive analysis, task flow scenarios, and wireframes of various conceptual designs, and created a fresh information architecture. Once the structure was in place, a superior interactive and visual design was applied to the system.

RESULTS

The demo was presented at a national healthcare conference to rave reviews and has been regarded by those in the industry as the future of healthcare technology.

Mad*Pow Partners with McKesson to Create a Vision for Medical Management and Coordinated Care