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Press Room
02/22/10 - UX Matters
Rapid Desirability Testing: A Case Study
Author: Michael Hawley, Mad*Pow SVP and UX Director
11/18/09 - Mad*Pow News
Mad*Pow Wins For Design of Variety.com at the 2009 MITX Interactive Awards
10/28/09 - Mad*Pow News
Mad*Pow Named as Finalist at the 2009 MITX Interactive Awards For Design of Variety.com
09/01/09 - Inc.
Mad*Pow founder Will Powley discusses company culture in Inc. magazine
08/12/09 - Forbes
Mad*Pow Ranks No. 483 on the 2009 Inc. 500
07/06/09 - UX Matters
Laddering: A Research Interview Technique for Uncovering Core Values
Author: Michael Hawley, Mad*Pow SVP and UX Director
04/13/09 - UX Matters
Differentiating Your Design: A Visual Approach to Competitive Reviews
Author: Michael Hawley, Mad*Pow SVP and UX Director
04/01/09 - Hotels Magazine
Image is (Almost) Everything - Mad*Pow founder Will Powley discusses the importance of photography on hotel websites
03/09/09 - UX Matters
Evangelizing UX Across An Entire Organization
Panel Member: Michael Hawley, Senior Vice President and User Experience Director, Mad*Pow






