White Papers

Intranets Magazine
Developing Communities of Practice Using an Intranet
Authors: Amy Cueva, Founder and Chief Experience Officer & Michael Hawley, Senior Vice President and User Experience Director, Mad*Pow

Card Sorting: A Tool to Reorganize Information-Rich Web Sites
Author: Mike Hawley, Senior Vice President, Director of User Experience at Mad*Pow

Extending Card Sorting: Extending Card Sorting Techniques to Inform the Design of Website Hierarchies
Author: Mike Hawley, Senior Vice President, Director of User Experience at Mad*Pow

Considering the Entire Customer Experience in Design: Contemplating all possible touch points to optimize your audience’s interactions
Author: Amy Cueva, Founder, Chief Experience Officer at Mad*Pow

The Repertory Grid: Eliciting User Experience Comparisons in the Customer’s Voice
Author: Michael Hawley, Senior Vice President, Director of Experience at Mad*Pow

Prioritizing Web Projects
Author: Mike Hawley, Senior Vice President, Director of User Experience at Mad*Pow