Mad*Pow Media Solutions, LLC
27 Congress Street
Portsmouth, NH USA 03801
Office: 603.436.7177
Sales: 603.387.8307
Fax: 603.299.0392
Email: solutions@madpow.net
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Google's sales and marketing organization collaborated with Mad*Pow to refine their sales pitch and effectively showcase the diversity of their capabilities through a cutting edge interactive portfolio. The portfolio features the 100 best implementations of Google's advertising technology.
Mad*Pow worked through several parameters to architect, design and develop this standalone presentation tool, which was so widely adopted that Google has included it in their onboarding process for all new employees.
One of Boston's premier waterfront hotels, Seaport partnered with Mad*Pow to launch a redesign of their website that integrated research of the needs of the hotel's regular and prospective guests, and also explained their services to various user groups including meeting planners and brides.
After the new site was launched the online reservation conversion rate improved a whopping 300%. Stakeholders agree that designing the site around their guests' ideas and needs will result in a significant return on their investment.
With the recent success of online video marketing, CBS Television Distribution (CTD) is dedicating significant energy in showcasing program sponsor's products through on-air vignettes. CTD turned to Mad*Pow for marketing expertise, timeliness and ability to leverage user research to create a relevant and easy to use online experience. The ultimate goal was to direct viewers of The Doctors to a Eucerin microsite.
The result is a first-rate microsite providing users with engaging product information, Eucerin brand consistency, and cutting-edge video content that encapsulates what will become over 80 on-air vignettes.
Aetna chose Mad*Pow to assist with the redesign of their corporate homepage. Although the actual design effort was swift in nature, the design was inspired by the results of extensive stakeholder interviews, user research, and usability testing. The design was meant to place the focus on Aetna’s members providing them with clear pathways, while also creating obvious doorways for other key audiences. A flash messaging area was also provided to create alignment with marketing efforts, and push areas to promote Aetna’s latest news and innovations, individual insurance offering, and self service tools.