Fueling innovation, developing empathy, and driving
customer centricity through rigorous scientific research.
Insight into human behavior is the fuel that drives innovation and creative problem solving. As such, studying and understanding target audiences through research is core to everything we do at Mad*Pow. Our research practices help find inspiration for new innovations, develop a deeper understanding of what motivates people, and helps to validate and pivot solutions through the design process.
Empathy at the Core of Everything We Do
Every audience and situation is unique. At Mad*Pow, we apply years of experience working on hundreds of research studies in healthcare, financial services, education, technology and other domains to ensure that we leverage the right combination of techniques and protocols to drive decision-making for content, design, motivational techniques, and technology decisions.
Turn-key Research Studies Augment Your Practice
Leveraging an external research perspective can help generate consensus and infuse customer-centered thinking. We often work with our clients with discrete research efforts to answer specific questions that can move initiatives forward.We can handle all aspects of the study: facilities & recruiting, collaboration on study guide creation, professional study moderation, and actionable recommendations in an easy-to-digest format for all interested project parties.
Our full-service lab in our Boston, MA office includes facilities for mobile testing, participatory design, eye tracking, and other services to ensure rigorous research.
Downtown Boston Location
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October 24 & 25, 2019
Convene, Boston MA
Join design and business leaders from Insurance, Fintech, Banking and more to discuss how experience design strategies can be applied to drive market solutions that achieve social good and profit alike.Learn More
April 14th and 15th, 2020
Royal Sonesta, Boston MA
The annual HXD conference provides a unique crossroads for a diverse community of creators, practitioners, researchers, and developers, to help accelerate the transformation of our health system. Attracting over 500 visionaries across the health ecosystem, this event is created to drive real world change.Learn More
The Center for Health Experience Design (CHXD) is a community that is designed to foster connection across the health ecosystem. It is only by working together that we can solve the toughest health challenges.Learn More
Ethical Guidelines for Designers
The Designer’s Oath is a tool that helps multidisciplinary teams define the ethical guidelines of their engagements. Designers are responsible for creating more than ever before and with this increased influence, we must take a step back and recognize the responsibility we have to those we design for.Learn More