Mad*Pow’s VP of Behavior Change Design, Amy has always been fascinated with how things (and especially people) work. Her interest drove her choice to become a psychologist and why she came to apply psychology to behavior change design.
Before coming to Mad*Pow, Amy worked at CVS Health, Johnson & Johnson Health and Wellness Solutions (formerly Wellness & Prevention, formerly HealthMedia), and Big Communications. Amy has her Ph.D. and M.A from the University of Michigan, Ann Arbor, and her A.B. from Harvard University.
Amy believes behavior change needs to be a part of the entire design process, not just an input (user research) or an output (outcomes research). She sees amazing opportunity to leverage technology and design to help people shape their own worlds so they can be their happiest and healthiest. Any project that lets her live in the moment where user insights and the design of a product or intervention meet makes her very happy.
When she’s not designing motivating interventions to help people live healthier and happier lives, she’s knocking 150 books off her reading list per year, training for her next race, and working on seeing the world one trip at a time.
Hear more from Dr. Amy Bucher regarding the Psychology of Engagement.
Abstract: Digital health has so much promise for scalable, affordable, and personalized interventions that improve people’s lives. But so far, digital health designers have struggled with getting people to use-and keep using-the interventions they build. What’s missing? The marriage of behavior change science and the design process. In this presentation, we’ll talk about how to make a digital health experience “sticky” by infusing it with support for people’s basic psychological needs. Research on motivation can guide the design of effective and engaging interventions that finally live up to the promise of digital health.
Examples of Amy's Work
- Do We Need Persuasion for Behavior Change? It’s tempting to try to change people’s hearts and minds, but that’s not always necessary to drive lasting behavior change. Aligning people’s goals with the target behavior is a more critical task.
- Engaged: Psychology for Digital Product Design In Amy's recently published book with Rosenfeld Media, Amy offers practical tips for applying psychology to the design of digital products and experiences to truly engage users and help them reach behavior change goals.
- PharmaVoice Webinar on Improving patient engagement through design psychology principles: In this webinar, Amy shows how self-determination theory and other evidence-based approaches can be translated into the design of digital health apps to support patients through their pharmacotherapy.
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April 6 & 7, 2021
The annual HXD conference provides a unique crossroads for a diverse community of creators, practitioners, researchers, and developers, to help accelerate the transformation of our health system. Attracting over 500 visionaries across the health ecosystem, this event is created to drive real world change.Learn More
The Center for Health Experience Design (CHXD) is a community that is designed to foster connection across the health ecosystem. It is only by working together that we can solve the toughest health challenges.Learn More
Join design and business leaders from Insurance, Fintech, Banking and more to discuss how experience design strategies can be applied to drive market solutions that achieve social good and profit alike. 2021 Dates TBA.Learn More
Ethical Guidelines for Designers
The Designer’s Oath is a tool that helps multidisciplinary teams define the ethical guidelines of their engagements. Designers are responsible for creating more than ever before and with this increased influence, we must take a step back and recognize the responsibility we have to those we design for.Learn More