Dustin is Senior Vice President of Behavior Change Design at Mad*Pow. A designer and researcher, Dustin’s work involves the study and application of behavioral and decision science, motivational psychology, and human-computer interaction to the design of technology-assisted behavior change interventions, products, and services. His client portfolio includes partnerships with a range of innovative start-ups, non-profits, government agencies, and Fortune 500 companies across domains; including healthcare, financial services, education, and social impact.
Dustin is most interested in exploring collaborative, multi-disciplinary approaches to furthering our understanding of human behavior, developing tools and methods to improve the design and evaluation of effective and ethical behavior change interventions, and applying these advances to grand challenges of global health, justice, equality, financial security, life-long learning and climate change.
Dustin is a founding member of the U.S. Behavioral Science and Policy Association, scientific committee member of University College London’s Centre for Behaviour Change, contributor to UCL-CBC ‘s Theories & Techniques working group and a member of the European Health Futures Foundation.
He regularly speaks and facilitates workshops at industry/academic conferences and institutions. and his work has garnered awards and recognition by a number of organizations throughout the years. In 2016, he joined the faculty at Rhode Island School of Design as an Adjunct Professor of Behavior Change Design, training the next generation of designers to think and work like (and with) scientists in designing solutions for population-level social impact.
Dustin got his start at the pioneering MIT Media Lab and Center for Advanced Visual Studies collaborative -- Botticelli Interactive -- where he spent five years working on bleeding-edge, immersive experiences for cultural learning and enrichment, followed by a transition to designing motivational affordances in primary through advanced-degree educational technology and online courseware at VPG integrated media. In 2009, he joined Mad*Pow with the mission to help organizations develop person-centered offerings for improving wellbeing and positive functioning.
See some of Dustin's work:
- AR & VR for Behavior Change
- The Art of Science & Engagement
- Behavior Change Design: Toward a Vision of Motivational Technology
Powered By Mad*Pow
April 6 & 7, 2021
The annual HXD conference provides a unique crossroads for a diverse community of creators, practitioners, researchers, and developers, to help accelerate the transformation of our health system. Attracting over 500 visionaries across the health ecosystem, this event is created to drive real world change.Learn More
The Center for Health Experience Design (CHXD) is a community that is designed to foster connection across the health ecosystem. It is only by working together that we can solve the toughest health challenges.Learn More
Join design and business leaders from Insurance, Fintech, Banking and more to discuss how experience design strategies can be applied to drive market solutions that achieve social good and profit alike. 2021 Dates TBA.Learn More
Ethical Guidelines for Designers
The Designer’s Oath is a tool that helps multidisciplinary teams define the ethical guidelines of their engagements. Designers are responsible for creating more than ever before and with this increased influence, we must take a step back and recognize the responsibility we have to those we design for.Learn More