Rob Botsford

Rob Botsford

Design Director

Rob’s a quiet, thoughtful, creative guy with a love of color and composition. Should it should surprise anyone that his dream assignment would be to redesign the greater Boston transportation system. Right?

He joined Mad*Pow after graduating Rhode Island School of Design and a varied career with Toth + Co., VH1, Rockstar Games, and Cinco Design, along with freelance clients like Nike and edX. That makes sense when you consider Rob loves the varied design challenges that lead to “finding the simplest solution to seemingly complex problems while achieving clarity and honesty in design while eliminating the superfluous.”

“My favorite moments are when the client can ask about any element in a design and I am able to give the rationale for where it is, how it looks, why it’s there, and how it contributes to the overall purpose,” he says.

When he’s not consumed by that passion, you might catch him working with ceramics, drawing, skateboarding, and playing with his kids.

“At Mad*Pow, I like how much thought and research goes into any design decision – small or large.” Couldn’t have said it any better ourselves.

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