Events & Training
 PharmaVOICE Webinar:   Designing and Measuring Engagement in Behavior Change Interventions
February 27, 2019

Hear from Presenter Dustin DiTommaso SVP, Behavior Change Design here at Mad*Pow on why engagement is a prerequisite to any successful behavior change intervention, but engagement alone doesn't guarantee a beneficial outcome. If we want to improve outcomes by improving engagement, we need a clear understanding of what characterizes meaningful engagement, how to design for it, and how to measure it. Despite designers’ every effort to convince, entice, seduce, trigger, or hook users into interacting with digital technologies, engagement with digital interventions is typically low. In this one-hour webinar, we'll briefly cover relevant theories and empirical findings from the engagement literature, introduce a multi-disciplinary model of engagement, and end by taking a deep dive into features and techniques for promoting effective engagement in practice. Relevant case studies will also be covered, and we will discuss possible applications for challenges such as medication adherence and more.

Learn more and register.

Dustin DiTommaso
Job Title
SVP Behavior Change Design