Innovation isn't just thinking outside the box. To develop unique experiences that thrill customers, we embrace a systematic approach fueled by deep empathy and an understanding of behavior, directly aligned with business goals, and hyper-aware of organizational dynamics.
We Help Organizations Create:
- Research inspires a human-centric mindset and fuels creative thinking
- Narratives, concepts, journeys, and roadmaps create the vision that propels teams
- Strong connection with business strategy assures experience strategy supports overall goals
- Thoughtful consideration of culture and systems ensures vision can become a reality
Experience Innovation At Mad*Pow
To excel today, organizations realize they need to deliver highly differentiated, human-centric experiences. They need to think of the full lifecycle of a person's experience, consider all of the touchpoints a person might have related to it, and constantly look for new ways to deliver value.
Proposed solutions need to be unique and well designed, but also must recognize expectations and emotional needs. Organizations also realize no design decision can be isolated from the impact it will have on people, infrastructure, policy, and culture. Not an easy task.
A systematic approach helps. We help organizations align business strategy with experience strategy by creating a path that puts empathy and understanding of people’s behaviors at the core of operations. Human-centered design activities help identify what motivates your target audience, what they desire, and what should happen next in their journey. These insights fuel creative, design-thinking approaches that allow us to collectively envision new, delightful, and exciting experiences.
Experience Innovation Approach
Our approach to experience innovation balances divergent thinking to inspire new ideas, and convergent activities to focus teams toward common vision and action.
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October 24 & 25, 2019
Convene, Boston MA
Join design and business leaders from Insurance, Fintech, Banking and more to discuss how experience design strategies can be applied to drive market solutions that achieve social good and profit alike.Learn More
The Center for Health Experience Design (CHXD) is a community that is designed to foster connection across the health ecosystem. It is only by working together that we can solve the toughest health challenges.Learn More
Ethical Guidelines for Designers
The Designer’s Oath is a tool that helps multidisciplinary teams define the ethical guidelines of their engagements. Designers are responsible for creating more than ever before and with this increased influence, we must take a step back and recognize the responsibility we have to those we design for.Learn More